Evolution of a Radio Script
by Erik Jay

BIG Checking Radio Campaign – 1st Spot
Affinity Bank

60 Sec Radio Spot; 9/02/07, rev 9/04/07

Affinity Bank, Ventura County’s hometown business bank, wants you to open your personal checking account at one of our conveniently located branches. We know you have banking options – and probably a toaster, too – so we came up with a better idea: BIG Checking.

It’s simple. Open a BIG Checking account at Affinity Bank, earn up to 4% on your unlimited balance and receive unlimited check writing with no direct deposit requirement. Plus, you’ll have surcharge-free access to over 32,000 ATM’s.

It’s simple, it’s convenient and it’s only available at Affinity Bank. Call 1-800-489-2194 right now and start earning up to 4%. That’s 1-800-489-2194. And visit us online, too, day or night, at affinitybank.com. Open your Affinity Bank 4% BIG Checking account – today.

LEGAL: Balance of $7,500 or more required to earn the 4% Annual Percentage Yield. Balances between $5,000 and less than $7,500 will earn 2% APY and balances between $100 and less than $5,000 will earn .50% APY. Member FDIC.

BIG Checking Radio Campaign – 3rd Spot (this script chosen by client)
Affinity Bank

60 Sec Radio Spot; 9/05/07, rev 9/09/07
AUDIO FILE LOCATED HERE

Most banks pay you ¼% to ½% interest on your checking account. Less than 1% if anything at all!

At Affinity Bank, we know we have to make you the best offer or you’ll go somewhere else. Our philosophy is simple: If we treat you right, and make money for you, then we don’t have to worry about a thing – we’ll do well if you do well. It really is that simple, and it’s exactly why we developed BIG Checking.

With Affinity Bank’s BIG Checking, you earn up to 4% – you heard that right, 4% – on your unlimited balance, and you receive unlimited check writing with no direct deposit requirement. Plus, you get 32,000 surcharge-free ATM’s to choose from.

It’s simple, it’s big and it’s only available at Affinity Bank. Call 1-800-489-2194 to find out which of our local branches is most convenient for you. That’s 1-800-489-2194. Open an Affinity Bank 4% BIG Checking account – today.

LEGAL: Balance of $7,500 or more required to earn the 4% Annual Percentage Yield. Balances between $5,000 and less than $7,500 will earn 2% APY and balances between $100 and less than $5,000 will earn .50% APY. Member FDIC.

BIG Checking Radio Campaign – 5th Spot
Affinity Bank

60 Sec Radio Spot; 9/07/07, rev 9/10/07

Affinity Bank is the hometown business bank for all of Ventura County. We live and work right here, same as you, so we know what it’s like to raise a family and run a business here. And we know what you need from a bank, too.

Every bank promises smiling tellers, online banking, ATM’s – and some even deliver. But what you really want is convenience and a better return on your money. So Affinity Bank now offers you BIG Checking that pays up to a huge 4% interest on your unlimited balance – with unlimited check writing, no direct deposit requirement and surcharge-free access to over 32,000 ATM’s.

BIG Checking really is a big deal. And it really does pay up to 4%. Call 1-800-489-2194 to find out which Affinity Bank branch is most convenient for you. That’s 1-800-489-2194. Open your Affinity Bank 4% BIG Checking account today.

LEGAL: Balance of $7,500 or more required to earn the 4% Annual Percentage Yield. Balances between $5,000 and less than $7,500 will earn 2% APY and balances between $100 and less than $5,000 will earn .50% APY. Member FDIC.

BIG Checking Radio Campaign – 6th Spot
Affinity Bank

60 Sec Radio Spot; 9/10/07, rev 9/14/07

Affinity Bank is the hometown business bank for all of Ventura County. We want to be your bank, too, so we’ve been thinking about what kind of incentives we could offer you to open a new account.

You probably have a toaster already, so forget that. Valentine’s Day is too far off for a box of chocolates. And a dinner club discount booklet just isn’t very exciting.

(Alternate Paragraph 2B, different time of year: You probably have a toaster already, so forget that. Thanksgiving is too far off for a turkey. And a dinner club discount booklet just isn’t very exciting.)

(Alternate Paragraph 2C, different time of year: You probably have a toaster already, so forget that. Christmas is too far off for a holiday ham. And a dinner club discount booklet just isn’t very exciting.)

How about we just pay you some money?

Affinity Bank’s BIG Checking account pays up to an incredible 4% interest on your unlimited balance – with unlimited check writing, no direct deposit requirement and surcharge-free access to over 32,000 ATM’s.

BIG Checking will put more cold, hard cash in your hands while helping you manage your money better than ever. Call 1-800-489-2194 to find out which Affinity Bank branch is most convenient for you. That’s 1-800-489-2194. Don’t wait – open an Affinity Bank 4% BIG Checking account today.

LEGAL: Balance of $7,500 or more required to earn the 4% Annual Percentage Yield. Balances between $5,000 and less than $7,500 will earn 2% APY and balances between $100 and less than $5,000 will earn .50% APY. Member FDIC.

Written as work for hire, September 2007.