Affinity Bank

Read the story of this project, "Evolution of a Radio Script," and compare some of the other scripts to what we ended up with below. What a short, strange trip it was – a solid week of non-stop writing. And it was the third draft of a dozen that won the day:

Most banks pay you ¼% to ½% interest on your checking account. Less than 1% if anything at all!

At Affinity Bank, we know we have to make you the best offer or you’ll go somewhere else. Our philosophy is simple: If we treat you right, and make money for you, then we don’t have to worry about a thing – we’ll do well if you do well. It really is that simple, and it’s exactly why we developed BIG Checking.

With Affinity Bank’s BIG Checking, you earn up to 4% – you heard that right, 4% – on your unlimited balance, and you receive unlimited check writing with no direct deposit requirement. Plus, you get 32,000 surcharge-free ATM’s to choose from.

It’s simple, it’s big and it’s only available at Affinity Bank. Call 1-800-489-2194 to find out which of our local branches is most convenient for you. That’s 1-800-489-2194. Open an Affinity Bank 4% BIG Checking account – today.

(Legal boilerplate close.)

Remember, read "Evolution of a Radio Script" for the whole story.

Written as work for hire in September 2007.